“I wanted Ruby Wheelz to be more than a car dealership. I wanted it to be a brand built on trust, passion, and excellence.”

In a male-dominated auto industry, Eniola has carved her name boldly and beautifully with RubyWheelz Auto Dealership. What started as a modest idea has grown into a trusted brand, inspiring countless young women to dream beyond barriers and push the limits of possibility.

A Passion Ignited

Eniola’s love for cars wasn’t born in a showroom—it was born in her curiosity. As a young girl, while many saw cars simply as machines, she saw them as symbols of freedom and ambition. She was fascinated by the sound of engines, the elegance of designs, and the endless possibilities each vehicle represented.

With little more than determination and vision, she began by connecting buyers and sellers, often working late nights and early mornings to prove herself in a tough industry. Slowly, word spread—Eniola was someone you could trust.

Why RubyWheelz?

The name RubyWheelz was carefully chosen. Rubies symbolize passion, strength, and enduring value—all qualities that reflect both Eniola’s personality and her brand. Each car sold wasn’t just another deal—it was a promise kept.

“For me, every car that leaves RubyWheelz represents more than mobility—it represents trust, lifestyle, and peace of mind,” she explains.

Breaking Barriers, Building Trust

The road wasn’t always smooth. Financial constraints, fierce competition, and the skepticism that comes with being a woman in a male-driven field were some of the toughest hurdles she faced. But Eniola refused to back down.

Instead of letting doubt define her, she doubled down on her strengths: honesty, professionalism, and an eye for quality. She embraced innovation, harnessed the power of social media, and created a dealership where transparency and customer care came first.

The Ruby Wheelz Experience

Today, RubyWheelz is more than an auto dealership—it is a trusted destination for car lovers. From sleek city sedans to bold SUVs, every vehicle is carefully sourced and backed by Eniola’s uncompromising standards.

But beyond the cars, it’s the experience that sets RubyWheelz apart. Customers walk in as buyers and leave as part of the RubyWheelz family, guided by a team that values trust as much as horsepower.

Looking Ahead

When asked about the future, Eniola’s eyes light up with determination. “In five years, I want RubyWheelz to stand tall as one of the most recognized auto dealerships in Nigeria—and eventually Africa. I want young girls to see me and know that they, too, can break boundaries.”

RubyWheelz: More Than a Dealership

Eniola’s journey is proof that grit, passion, and vision can build empires. RubyWheelz isn’t just about cars—it’s about empowerment, resilience, and inspiring others to chase their dreams, no matter how unlikely they may seem.

Just like the cars she sells, Eniola is built for the long drive ahead: steady, powerful, and unstoppable.

Quick Facts About RubyWheelz

🚗 Founded by: Eniola – a trailblazing female entrepreneur
💎 Brand Symbolism: Ruby = passion, strength, value
🌍 Vision: To be one of Africa’s most trusted and recognized auto dealerships
🤝 Core Values: Honesty, transparency, customer-first service
📱 Edge: Strong digital presence & innovative marketing strategies
✨ Tagline: “Driven by Passion, Fueled by Trust.”

Eniola’s 3 Rules for Success

1. Stay Consistent: “Success doesn’t come overnight. Show up every day.”

2. Build Trust: “Your name is your brand—protect it with integrity.”

3. Dream Big: “Don’t just compete—create your own lane.”