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KV TUNES x VISUALS : TUMBUM {YEMI ALADE}

#MTVMAMA2016 and #MTVMAMA2015 “Best Female” winner Yemi Alade releases a humorous music video for the Selebobo produced “Tumbum“; off her acclaimed sophomore album “Mama Africa: The Diary of an African Woman”.

The Paul Gambit directed clip stars Nollywood superstars Ime Bishop Umoh and Beverly Osu.

The afro-pop dance anthem ‘Tumbum‘ serves as the sixth single off the “Mama Africa” album, and arrives after Yemi Alade new singles “Gucci Ferragamo” and “Want You”.

Adding to her list of recognitions, Yemi Alade recently featured by FADER Magazine as “The Queen of Afrobeats”yemi-alade-tumbum-video-poster-1024x1007

On her 2016 album Mama Africa, Nigerian afrobeats artist Yemi Alade explores sounds from all over her continent, but the video for its latest single “Tumbum” sticks closer to home. In a riff on the food-themed lyrics of the song, Alade plays a restaurant cook who serves up tasty jollof and fufu in a rural Nigerian community. With a playful storyline starring Nollywood luminaries Ime Bishop Umoh and Beverly Osu, it’s a hilarious accompaniment to the Selebobo-produced track.

“The video was filmed a few months ago after several weeks of dance rehearsals,” Alade added, speaking via email. “It was a sunny day — thank god — with no signs of rain, and the sky was nicely lit. I had so much fun playing the role of a village girl, and I even did a little sumo wrestling to win my man back!”

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