Kanye West has just crushed his own record in the fashion department.
Kanye rolled out Season 4 of his line last month, which includes coats, shirts, pants, shoes, hats and lots of other stuff.
In the first month sales surged 35% over the same period in Season 3. And get this … Kanye’s kicks have been flying off the shelves … his Boosts sold out in 4 minutes.
The trajectory is promising … ‘Ye was just getting his feet wet with Seasons 1 and 2. Things picked up during 3, but by all rights Season 4 is Kanye’s first big out-of-the-park home run.
People are also noticing. According to TMZ , Vogue and other fashion mags and blogs have contacted Kanye’s org in the last few weeks, asking permission to display his collection.